It seems now, more than ever marketers are seeking ways to accurately measure the effectiveness of online and offline advertising campaigns to measure ROI. As revenue forecasts continue to weaken for most US companies, marketers are looking towards new channels and approaches to generate cost-responsible direct response leads and conversions. Considering upwards of 70% of all Internet lead traffic (B2B is closer to 85%) can flow from the website to the telephone; the need for accurate conversion data that connects offline phone responses with online campaigns and sources is no longer a luxury but a prerequisite.
Most online ad sources, including the big 3 (no need to mention names) have recognized that many larger clients are holding back substantial ad spend from online search because of their inability to effectively link phone calls and associated revenues to the Internet. Achieving this can be as simple as using a unique toll-free or local phone number on a destination page to identify traffic from each discrete ad source and campaign; or can extend to tracking each phone conversion back to the exact paid search (PPC) keyword and search engine query that generated the response. Of course marketers also need to ensure that the data they are working from is accurate, dependable, and actionable – after all, the only thing worse than no data is bad data.
KeyMetric Campaign Analytics (www.keymetric.net) does a great job at covering the bases. From basic campaign-level call and conversion tracking, to more complex keyword and search term analytics; KeyMetric goes further down the click path than any other solution while providing accurate, real-time performance data. Accessing this critical information is easy either through the intuitive KeyMetric user interface or by integrating the data into a third-party reporting tool of your choice. It’s effortless, uncomplicated to implement (just add a short JavaScript to each web page), and comes at a lower cost than most competitive analytics solutions.
In a time when improving returns from advertising as much as 6-8% can make or break a company, its worth investing in a solution that has a track record of contributing to increases of more than four times that for its average client. Give KeyMetric a call today at 877-638-8265 and see how we can help get you started on improving your Advertising ROI in as little as 24-hours.
Most online ad sources, including the big 3 (no need to mention names) have recognized that many larger clients are holding back substantial ad spend from online search because of their inability to effectively link phone calls and associated revenues to the Internet. Achieving this can be as simple as using a unique toll-free or local phone number on a destination page to identify traffic from each discrete ad source and campaign; or can extend to tracking each phone conversion back to the exact paid search (PPC) keyword and search engine query that generated the response. Of course marketers also need to ensure that the data they are working from is accurate, dependable, and actionable – after all, the only thing worse than no data is bad data.
KeyMetric Campaign Analytics (www.keymetric.net) does a great job at covering the bases. From basic campaign-level call and conversion tracking, to more complex keyword and search term analytics; KeyMetric goes further down the click path than any other solution while providing accurate, real-time performance data. Accessing this critical information is easy either through the intuitive KeyMetric user interface or by integrating the data into a third-party reporting tool of your choice. It’s effortless, uncomplicated to implement (just add a short JavaScript to each web page), and comes at a lower cost than most competitive analytics solutions.
In a time when improving returns from advertising as much as 6-8% can make or break a company, its worth investing in a solution that has a track record of contributing to increases of more than four times that for its average client. Give KeyMetric a call today at 877-638-8265 and see how we can help get you started on improving your Advertising ROI in as little as 24-hours.
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