SEATTLE, WA -- NOVEMBER 29, 2010 -- Today, KeyMetric®, a pioneering phone call and conversion analytics company, announced KeyMetric adTrax™ - the industry's only user-managed phone call and conversion analytics tool tailored for small and medium sized businesses, ad agencies and advertising publishers.
The release of KeyMetric adTrax makes standard call tracking obsolete, by delivering the first software-as-a-service (SaaS) call analytics tool that enables users to manage and administer their own phone numbers, campaigns, conversions and account details.
Integrating advanced phone call analytics with user search data, adTrax provides insight into the performance of online and offline advertising investments, including unlimited pay-per-click keywords and organic search terms and rankings. Accordingly, businesses can more than triple the amount of incoming leads and phone sales just by knowing which sources, keywords and content stimulate user interaction and engagements.
With adTrax, businesses track phone calls and offline sales activity with the same ease and accuracy as tracking click-throughs, while managing their phone call and conversion tracking with the click of a mouse. "KeyMetric adTrax does for the phone what Google Analytics did for web," reveals KeyMetric CEO Michael Turta. "Now businesses and agencies have the power to manage their phone call and conversion analytics, in real-time, at a cost that makes sense. In addition, the depth of information made available to them to support more intelligent marketing decisions, cannot be found in any other solution on the market."
KeyMetric adTrax works in partnership with Google AdWords, Bing and Yahoo Search, and hundreds of other ad publishers, affiliate and content networks, social media sites, referring traffic sources and offline advertising campaigns. Businesses gain real-time insight into the performance of their entire advertising investment while 'Closing the Loop™' on lead-generation and sales activity, including the ability to log actual sale amounts, lead values, affiliate fees and other critical call-related data directly within the adTrax user interface.
KeyMetric adTrax scales to meet the needs of any business - from smaller local businesses to national brands, ad agencies and larger enterprise and Fortune 500 organizations. "7 out of every 10 online searches result in an offline phone call, and unless businesses are accurately tracking online-to-offline engagements they cannot make intelligent decisions to improve advertising effectiveness and ROI," says Chief Sales Officer Toni Hume. "Marketers have been lobbying for a self-contained call analytics platform, and KeyMetric is the only company to deliver it."
Businesses can sign up online at http://adtrax.keymetric.net and add, assign, pause, and delete telephone numbers, conversions and campaigns based on changing marketing activity and objectives. KeyMetric adTrax licensing starts at just $69 per month, with no setup fees or long-term contracts required.
About KeyMetric
KeyMetric is the industry's premier solution for measuring the overall effectiveness of search engine marketing and sales activity across online and offline direct-response channels, including telephone calls.
With KeyMetric, businesses accurately track responses and conversions, including telephone calls, across unique content sources, organic search terms, and pay-per-click search keywords - providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.
Friday, November 26, 2010
Monday, October 18, 2010
KeyMetric Adds Real-Time Sales Tracking To Call and Conversion Analytics
Today, KeyMetric® (http://www.keymetric.net), a pioneering phone call and conversion analytics company, announced today at the Gartner Symposium ITXPO 2010, the addition of real-time sales tracking and dispositioning to enable customers to accurately close the loop between online advertising and offline sales.
KeyMetric Sales Dispositioning is a powerful addition to the industry-leading KeyMetric Call and Conversion Analytics service providing customers the ability to enter real-time sales data including sales records, sales amounts and totals, customer IDs and more, for every offline telephone call and online conversion event. Accordingly, marketers and sales stakeholders can now accurately connect offline sales activity back to online advertising without the need for costly CRM tools or similar applications.
Unlike competitive alternatives that force inaccurate, non-updatable dispositioning through the telephone, KeyMetric has given its users total control over maintaining the accuracy and relevancy of sales data through an editable online service. “We have spent years witnessing the inconsistencies of telephone-based dispositioning and knew we wanted to give our customers more control over the accuracy and relevancy of their sales data,” says KeyMetric CEO Michael Turta. “With telephone dispositioning, if a sales resource enters incorrect information, or forgets to enter any information at all, there is no way to update the record. Additionally, we have all experienced the issues of integrity when relying on touch-tones to enter information, and the notion of having our customers depend on inaccurate information to make critical decisions is against everything we stand for,” adds Mr. Turta.
“In many cases, sales cycles are not a one-call process,” adds KeyMetric Chief Sales Officer Toni Hume. “With our KeyMetric Sales Dispositioning service, customers can add, update, and extend sales, lead, and customer information in real-time with a single click of the mouse. Now they can finally determine the value of online marketing investments across offline lead-generation and sales,” add Mrs. Hume.
KeyMetric Sales Dispositioning is now included as a standard feature in all KeyMetric Call and Conversion Analytics services, including the soon to be released KeyMetric adTrack™ service, scheduled for launch in November 2010. “adTrack is going to change the entire landscape of call and conversion tracking, and we eagerly anticipate getting it to market,” adds Michael Turta.
About KeyMetric
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.
With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.
For more information contact the KeyMetric Media Team at (866) 304-5714 -or by email at media(at)keymetric(dot)net.
# # #
KeyMetric Sales Dispositioning is a powerful addition to the industry-leading KeyMetric Call and Conversion Analytics service providing customers the ability to enter real-time sales data including sales records, sales amounts and totals, customer IDs and more, for every offline telephone call and online conversion event. Accordingly, marketers and sales stakeholders can now accurately connect offline sales activity back to online advertising without the need for costly CRM tools or similar applications.
Unlike competitive alternatives that force inaccurate, non-updatable dispositioning through the telephone, KeyMetric has given its users total control over maintaining the accuracy and relevancy of sales data through an editable online service. “We have spent years witnessing the inconsistencies of telephone-based dispositioning and knew we wanted to give our customers more control over the accuracy and relevancy of their sales data,” says KeyMetric CEO Michael Turta. “With telephone dispositioning, if a sales resource enters incorrect information, or forgets to enter any information at all, there is no way to update the record. Additionally, we have all experienced the issues of integrity when relying on touch-tones to enter information, and the notion of having our customers depend on inaccurate information to make critical decisions is against everything we stand for,” adds Mr. Turta.
“In many cases, sales cycles are not a one-call process,” adds KeyMetric Chief Sales Officer Toni Hume. “With our KeyMetric Sales Dispositioning service, customers can add, update, and extend sales, lead, and customer information in real-time with a single click of the mouse. Now they can finally determine the value of online marketing investments across offline lead-generation and sales,” add Mrs. Hume.
KeyMetric Sales Dispositioning is now included as a standard feature in all KeyMetric Call and Conversion Analytics services, including the soon to be released KeyMetric adTrack™ service, scheduled for launch in November 2010. “adTrack is going to change the entire landscape of call and conversion tracking, and we eagerly anticipate getting it to market,” adds Michael Turta.
About KeyMetric
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.
With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.
For more information contact the KeyMetric Media Team at (866) 304-5714 -or by email at media(at)keymetric(dot)net.
# # #
Monday, October 11, 2010
KeyMetric Extends Reach to Customer Service & Support Call Centers
Seattle, WA (PRWEB) October 11, 2010
Today, KeyMetric® (www.keymetric.net), a pioneering phone call and conversion analytics company announced their service to assist customer service and support centers in reducing the number of inbound phone calls while improving online and self-help information and services.
Currently KeyMetric powers hundreds of businesses, marketers, agencies, and call centers that depend on the company’s flagship Call and Conversion Analytics software-as-a-service (SaaS) to track, measure, and maximize online and offline marketing investments. Now customer service and support call centers can benefit from the industry’s most powerful call analytics technology to track inbound phone calls, emails, form submissions, and other call-to-actions to gain a deep understanding of how and where customers are searching for information before they make contact.
“By identifying how and where customers are searching for information, and by knowing the specific content they are trying to find, our call center partners can improve online information and self-help resources to reduce the number of inbound phone calls and inquiries,” says KeyMetric Chief Sales Officer Toni Hume. “With KeyMetric, support centers can extend and update online and offline information services to fulfill customer needs prior to a costly phone call or inquiry. Reducing inbound call volumes and support inquiries by even as much as 5% can result in hundreds of thousands of dollars in reduced support costs,” adds Mrs. Hume.
In addition to support and call centers, KeyMetric helps government and public-service agencies that are looking to reduce support and service costs by transitioning their ability to satisfy a customers need for the right information on the web instead of through costly human interaction. “Obviously, the need for human assistance will remain,” says Mrs. Hume, “but the goal is to eliminate 2 or 3 out of every 10 inbound phone calls or inquiries by answering those questions using deeper, more relevant web content.”
Unique to KeyMetric is the ability to integrate with existing client telephony services and providers. By integrating with supported client systems and providers already in place to capture phone call data, KeyMetric affords clients to preserve their existing infrastructure and cost benefits. “We are the only call analytics company that does not force our call center and enterprise clients to increase their per minute and telephony costs in order to benefit from real-time call analytics,” says company CEO Michael Turta. “That alone can save an organization hundreds of thousands of dollars in their efforts to become more intelligent about their customers’ need for information.”
About KeyMetric
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.
With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.
For more information contact the KeyMetric Media Team at (866) 304-6529 or by email at media at keymetric.net.
Today, KeyMetric® (www.keymetric.net), a pioneering phone call and conversion analytics company announced their service to assist customer service and support centers in reducing the number of inbound phone calls while improving online and self-help information and services.
Currently KeyMetric powers hundreds of businesses, marketers, agencies, and call centers that depend on the company’s flagship Call and Conversion Analytics software-as-a-service (SaaS) to track, measure, and maximize online and offline marketing investments. Now customer service and support call centers can benefit from the industry’s most powerful call analytics technology to track inbound phone calls, emails, form submissions, and other call-to-actions to gain a deep understanding of how and where customers are searching for information before they make contact.
“By identifying how and where customers are searching for information, and by knowing the specific content they are trying to find, our call center partners can improve online information and self-help resources to reduce the number of inbound phone calls and inquiries,” says KeyMetric Chief Sales Officer Toni Hume. “With KeyMetric, support centers can extend and update online and offline information services to fulfill customer needs prior to a costly phone call or inquiry. Reducing inbound call volumes and support inquiries by even as much as 5% can result in hundreds of thousands of dollars in reduced support costs,” adds Mrs. Hume.
In addition to support and call centers, KeyMetric helps government and public-service agencies that are looking to reduce support and service costs by transitioning their ability to satisfy a customers need for the right information on the web instead of through costly human interaction. “Obviously, the need for human assistance will remain,” says Mrs. Hume, “but the goal is to eliminate 2 or 3 out of every 10 inbound phone calls or inquiries by answering those questions using deeper, more relevant web content.”
Unique to KeyMetric is the ability to integrate with existing client telephony services and providers. By integrating with supported client systems and providers already in place to capture phone call data, KeyMetric affords clients to preserve their existing infrastructure and cost benefits. “We are the only call analytics company that does not force our call center and enterprise clients to increase their per minute and telephony costs in order to benefit from real-time call analytics,” says company CEO Michael Turta. “That alone can save an organization hundreds of thousands of dollars in their efforts to become more intelligent about their customers’ need for information.”
About KeyMetric
KeyMetric Call and Conversion Analytics is one of the industry's premier solutions for measuring the overall effectiveness of search engine marketing across online and offline direct-response channels, including telephone calls.
With KeyMetric, marketers accurately track responses and conversions, including telephone calls, across unique content sources, search terms, and search keywords -- providing visibility into which campaigns and content are generating increased lead and revenue opportunities; and which are simply inflating the overall cost of advertising. Hundreds of small to medium sized businesses, Fortune 500 companies, and many of the top interactive agencies in the US and Canada depend on KeyMetric to help maintain competitive ROI and protect their advertising investments.
For more information contact the KeyMetric Media Team at (866) 304-6529 or by email at media at keymetric.net.
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Friday, September 17, 2010
Tracking campaign performance through the Bing/Yahoo merger
The Bing and Yahoo advertising platform merger is raising a lot of questions for advertisers. Seems the #1 question from many of our clients lately is “how is this change going to affect our advertising campaigns and our ability to track performance across the two search engines?”
First, let’s start with what we know from our conversations with both Microsoft and Yahoo:
First, let’s start with what we know from our conversations with both Microsoft and Yahoo:
- All pay-per-click (PPC) advertising will be administered through the Bing adCenter platform. You will not be able to bid keywords discretely between Bing and Yahoo, and your ad spend will be circulated to buy impressions across Bing and Yahoo search based on the algorithm.
- Organic search rankings will continue to be based on the Bing algorithm and will continue to display across Bing and Yahoo search based on their unique SERP (search engine results page) designs. Think of it as a single search engine, with a single algorithm (“algo”), across two unique brands.
- Bing adCenter will be the sole administrative and reporting interface, with Yahoo (Panama) being phased out over the next couple of months. Yahoo is currently communicating it will continue to preserve and report historical campaign data through its Panama platform, but that may change at some point. Best practice here would be to start exporting/downloading that data just in case.
- As per Bing and Yahoo requirements clients will need to transition their Yahoo PPC campaigns to Bing. Please contact your Bing or Yahoo account manager for details.
- The Yahoo Search API will be phased out in the coming months, with the Bing adCenter API prevailing for the export of all campaign and cost data. If you are using the Yahoo API you should receive an email notifying you of the change and instructions on how to make the switch.
- Affiliate networks will remain separate for both Bing and Yahoo, with no current plans to merge into a single affiliate advertising network.
- KeyMetric will continue to accurately track your offline phone calls and online events and conversions in real-time for both Bing and Yahoo as we do today.
- Those clients tracking organic search across Bing and/or Yahoo will continue to do so as they do today under the separate Bing and Yahoo Organic Adsource IDs.
- Those clients tracking pay-per-click campaigns across Bing and/or Yahoo will continue to do so as they do today, however KeyMetric will rename the PPC Adsource to show in reporting as Bing/Yahoo.
- As per Bing and Yahoo requirements clients will need to transition their Yahoo PPC campaigns to Bing. Please contact your Bing or Yahoo account manager for details. Please also contact your KeyMetric Client Engagement Manager to notify them of your transition so we can transfer your Yahoo phone numbers to the new Bing/Yahoo PPC campaign accordingly.
- Those clients wanting to separate phone call and conversion reporting between Bing and Yahoo can do so by generating reports grouping the referring domains under the Bing/Yahoo Adsource ID.
- For phone analytics clients, you will no longer require a separate pool of phone numbers for Yahoo. All keyword and search term level call tracking will be done under a single Bing/Yahoo Adsource phone number pool. Accordingly, all phone numbers from your Yahoo pool will be integrated into your Bing/Yahoo phone number pool to accommodate combined traffic levels.
- We are finalizing integration with the Bing adCenter API to capture and report campaign and cost data in the KeyMetric user interface. We will let clients know when this development is complete.
Saturday, August 21, 2010
Measuring Marketing Effectivess Across Phone Calls & Conversions
It seems now, more than ever marketers are seeking ways to accurately measure the effectiveness of online and offline advertising campaigns to measure ROI. As revenue forecasts continue to weaken for most US companies, marketers are looking towards new channels and approaches to generate cost-responsible direct response leads and conversions. Considering upwards of 70% of all Internet lead traffic (B2B is closer to 85%) can flow from the website to the telephone; the need for accurate conversion data that connects offline phone responses with online campaigns and sources is no longer a luxury but a prerequisite.
Most online ad sources, including the big 3 (no need to mention names) have recognized that many larger clients are holding back substantial ad spend from online search because of their inability to effectively link phone calls and associated revenues to the Internet. Achieving this can be as simple as using a unique toll-free or local phone number on a destination page to identify traffic from each discrete ad source and campaign; or can extend to tracking each phone conversion back to the exact paid search (PPC) keyword and search engine query that generated the response. Of course marketers also need to ensure that the data they are working from is accurate, dependable, and actionable – after all, the only thing worse than no data is bad data.
KeyMetric Campaign Analytics (www.keymetric.net) does a great job at covering the bases. From basic campaign-level call and conversion tracking, to more complex keyword and search term analytics; KeyMetric goes further down the click path than any other solution while providing accurate, real-time performance data. Accessing this critical information is easy either through the intuitive KeyMetric user interface or by integrating the data into a third-party reporting tool of your choice. It’s effortless, uncomplicated to implement (just add a short JavaScript to each web page), and comes at a lower cost than most competitive analytics solutions.
In a time when improving returns from advertising as much as 6-8% can make or break a company, its worth investing in a solution that has a track record of contributing to increases of more than four times that for its average client. Give KeyMetric a call today at 877-638-8265 and see how we can help get you started on improving your Advertising ROI in as little as 24-hours.
Most online ad sources, including the big 3 (no need to mention names) have recognized that many larger clients are holding back substantial ad spend from online search because of their inability to effectively link phone calls and associated revenues to the Internet. Achieving this can be as simple as using a unique toll-free or local phone number on a destination page to identify traffic from each discrete ad source and campaign; or can extend to tracking each phone conversion back to the exact paid search (PPC) keyword and search engine query that generated the response. Of course marketers also need to ensure that the data they are working from is accurate, dependable, and actionable – after all, the only thing worse than no data is bad data.
KeyMetric Campaign Analytics (www.keymetric.net) does a great job at covering the bases. From basic campaign-level call and conversion tracking, to more complex keyword and search term analytics; KeyMetric goes further down the click path than any other solution while providing accurate, real-time performance data. Accessing this critical information is easy either through the intuitive KeyMetric user interface or by integrating the data into a third-party reporting tool of your choice. It’s effortless, uncomplicated to implement (just add a short JavaScript to each web page), and comes at a lower cost than most competitive analytics solutions.
In a time when improving returns from advertising as much as 6-8% can make or break a company, its worth investing in a solution that has a track record of contributing to increases of more than four times that for its average client. Give KeyMetric a call today at 877-638-8265 and see how we can help get you started on improving your Advertising ROI in as little as 24-hours.
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